This article is a SWOT Analysis of the pioneer among the mobile computing providers, Blackberry.
The key themes in this analysis are related to the excessive dependence on a few products and hence, the need to diversify its product range the questions over its procurement practices and the negative publicity arising out of it and the fact that its traditional markets have become saturated and hence, it urgently needs to enter new markets in the emerging economies. This article performs a SWOT Analysis of the famous coffeehouse chain, Starbucks. The key theme in this article is that Google is poised on the edge of a new world where it can either make the next evolutionary leap or remain stuck in its current business model. This article discusses the SWOT of the leading internet company, Google with specific reference to its current and future threats and opportunities. SWOT Analysis provides readers with the ability to assess companies critically and examine the market environment in which they operate. SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is the most renowned corporate portfolio analysis tool. Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA.
Business policies are the guidelines developed by an organization to govern its actions. Business Policy defines the scope or spheres within which decisions can be taken by the subordinates in an organization. This article discusses some of these benefits and cautions against the lack of strategic planning as that would lead to failure over the longer term. There are many benefits of strategic management and they include tangible financial results and intangible cultural and behavioral aspects. Strategic decisions are the decisions that are concerned with whole environment in which the firm operates, the entire resources and the people who form the company and the interface between the two. Strategy Evaluation is as significant as strategy formulation because it throws light on the efficiency and effectiveness of the comprehensive plans in achieving the desired results. Strategy Formulation includes planning and decision- making involved in developing organizations strategic plans whereas Strategy Implementation involves all those means related to executing the strategic plans. Strategy implementation is defined as the manner in which an organization should develop and utilize organizational structure, control systems, and culture to follow strategies that lead to competitive advantage and a better performance. The process of strategy formulation basically involves six main steps. Strategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals. Environmental scanning refers to possession and utilization of information about occasions, patterns, trends, and relationships within an organizations internal and external environment.
Strategic management process consists of four components - Environmental Scanning, Strategic Formulation, Strategy Implementation and Strategy Evaluation. Strategic Management Process means defining the organizations strategy. This article discusses some of the benefits of having articulate, coherent, and meaningful vision and mission statements and examines why these statements are so important for organizations. One of the first things that management thought and practice discuss is vision and mission statements. It gives the firm a clear sense of direction and a blueprint for the firms activities for the upcoming years. The strategy statement of a firm sets the firms long- term strategic direction and broad policy directions. A strategy is all about integrating organizational activities and utilizing and allocating the scarce resources within the organizational environment so as to meet the present objectives. Study in detail about Strategic Management Concepts, Strategic Decisions, Strategy Statement etc. Strategic Management is about the strategies that managers carry to achieve better performance.
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